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Finchberry started in a kitchen in Washington DC with Owner/Founder Ashley Robertson as the sole employee. It began as a personal hobby/obsession for a healthier yet fun alternative to the bath and body products currently available in the mass market. After launching the business online and at a few select retail locations in 2010, the demand for fun, yet healthy products soared and led to the variety of FinchBerry products available today, which can be found in over 10,000 retail locations.